About me

  • Ambitious market intelligence specialist with 8+ years of experience in identifying data sources, analyzing and translating it into easily understandable insights for better decision-making.

  • Experienced in creating effective data visualizations to communicate results to different audiences.

  • Work experience in the private and public sector as well as at UN organization.

  • Native German, with fluency in English and Spanish and working knowledge in French.

Curriculum

WORK EXPERIENCE

UNWTO

Business Intelligence Analyst (independent consultant)

 

 


Market Intelligence
Specialist

Apr 2020 - today

Sep 2013 - Mar 2020

  • Development of a COVID-19 dashboard in Power BI for the UNWTO Data Dashboard to track and understand changing tourism trends 

  • Development of a Tourism Recovery Tracker in Power BI to monitor the recovery of tourism across a number of indicators

  • Leading the transition of using locally-stored data to setting up an automated cloud-based business intelligence solution

  • Extracted, interpreted and analyzed data to identify key tourism trends and transform raw data into meaningful information for tourism stakeholders and policy makers

  • Developed the UNWTO Tourism Data Dashboard, the first interactive business intelligence tool on global tourism data in Microsoft PowerBI

IPK International

Research Assistant 

Aug 2011 - July 2012

  • Worked with World Travel Monitor data, a representative survey covering 90% of global outbound travel

  • Interpreted results to draw up market analysis reports and strategy recommendations for customers of the private and public sector

EDUCATION

IE University -

Data Science  and Visualization for Businesses

Madrid, Spain

Oct 2019 - Nov 2019

University of Edinburgh -
Master of Science in Marketing

Edinburgh, United Kingdom

Sep 2012 - Aug 2013

Stenden University -
Bachelor of Business Administration in Tourism Management

Leeuwarden, the Netherlands

Aug 2008- July 2012

PROFESSIONAL DEVELOPMENT

Grow with Google Masterclass on Digital Marketing and Promotion (2019)

  • Digital marketing, data analysis and use of Google tools

Hotel Revenue Data Science - Origin World Labs (2019)

  • Probability & Statistics for Revenue Managmenet​

  • Mathematical Revenue Optimization

  • SQL for PMS Data Analysis

  • Excel for Hotel Data Analysis

PowerBI Masterclass - Data Analysis Deep Dive - Udemy (2019)

  • Advanced DAX​ measures

PowerBI Masterclass - Expand Excellence - Udemy (2019)

  • Time intelligence​

MS Access Advanced (2019)​

  • Query design and expressions​

  • Managing table relationships

©2020 by Julia Baunemann.